Export Britain

E-Commerce in China - A Guide for UK Business

CBBC’s Guide to E-Commerce in China is aimed at UK companies looking to sell to Chinese consumers via online channels. It provides an overview of the E-Commerce market landscape, major Chinese E-Commerce platforms and cross-border options. It examines consumer preferences among different demographic groups, and provides specific advice on different potential business models for the Chinese market.

The guide also provides practical advice on

Referring to case studies from other British companies that have succeeded in the market, the guide also provides some insights on how companies can utilise digital marketing and Chinese social media to help drive their E-Commerce strategies in China.

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