This report is for UK companies entering or expanding in China who may have already heard a lot about headline trends of China’s rapid economic growth, urbanization and growing middle income population.
This report is based on CBBC’s extensive analysis of market data, our own research and observations on behaviour of middle income consumers in China and an in-depth review of studies by other experts and organisations.
The report is divided into three sections:
• Section 1 looks at who these middle income consumers are
• Section 2 explores what they do and buy, particularly in the context of the above market sectors
• Section 3 considers some key points for UK companies and practical steps to take for China