E-Commerce in China - A Guide for UK Business
CBBC’s Guide to E-Commerce in China is aimed at UK companies looking to sell to Chinese consumers via online channels. It provides an overview of the E-Commerce market landscape, major Chinese E-Commerce platforms and cross-border options. It examines consumer preferences among different demographic groups, and provides specific advice on different potential business models for the Chinese market.
The guide also provides practical advice on
- Setting-up an online store
- Finding E-Commerce business partners
- Logistics issues
- Protecting intellectual property.
Referring to case studies from other British companies that have succeeded in the market, the guide also provides some insights on how companies can utilise digital marketing and Chinese social media to help drive their E-Commerce strategies in China.
Publications
China's Middle Income Consumers Report by China Britain Business Council
This report is for UK companies entering or expanding in China who may have already heard a lot about…
Publications
Targeting Chinese Consumers - A Guide for UK Business
CBBC’s Guide to Targeting Chinese Consumers looks at key growing consumer sectors such as Fashion,…
