Manchester: Language and Culture Masterclass with a focus on Latin America
Building trust is an essential part of achieving sales success in international markets. In this masterclass we will look at communication styles across cultures and how to adapt sales and marketing approaches to engage more effectively with international buyers. The focus of the masterclass will be doing business in Latin America.
Date: 12 April 2016
Location: Greater Manchester Chamber of Commerce - 151 Deansgate Manchester M3 3WD GB
Building trust is an essential part of achieving sales success in international markets. In this masterclass we will look at communication styles across cultures and how to adapt sales and marketing approaches to engage more effectively with international…
2016-04-12
2016-04-12
Who should attend?
- Gain confidence in doing business with Latin American countries
- Engage more effectively and build effective business relationships with international buyers in Latin America
- Increase export enquiries, sales and profits from Latin American markets
- Improve international marketing and sales performance and gain competitive edge
- Meet fellow exporters from North West companies and share experiences, insights and ideas
What will the event cover?
The event will cover understanding communication styles and behaviours across cultures and how to engage with buyers in Latin America. The event will also elaborate on understanding communication styles and why they differ. Culture and language considerations that will be explored include:
- The cultural context of doing business in South America - implications for business communications
- Women in business
- Spanish and Portuguese languages - identifying needs, website optimisation and sourcing language services
- Other practical considerations
Register here