Manchester: Language and Culture Masterclass with a focus on South East Asia
Building trust is an essential part of achieving sales success in international markets. In this masterclass we will look at communication styles across cultures and how to adapt sales and marketing approaches to engage more effectively with international buyers. The focus of the masterclass will be doing business in South East Asia.
Date: 11 May 2016
Location: Greater Manchester Chamber of Commerce - 151 Deansgate Manchester M3 3WD GB
Who should attend?
- Gain confidence in doing business with South East Asian countries
- Engage more effectively and build effective business relationships with international buyers in South East Asia
- Increase export enquiries, sales and profits from South East Asian markets
- Improve international marketing and sales performance and gain competitive edge
- Meet fellow exporters from North West companies and share experiences, insights and ideas
What will the event cover?
The event will cover understanding communication styles and behaviours across cultures and how to engage with buyers in South East Asia. The event will also elaborate on understanding communication styles and why they differ. Culture and language considerations that will be explored include:
- The cultural context of doing business in South East Asia - implications for business communications
- Women in business
- South East Asian Languages - identifying needs, website optimisation and sourcing language services
- Other practical considerations
You will engage in group learning and also have chance to book a one-to-one advisory session with Sara Knowles, UK Trade & Investment’s Language and Culture Adviser in follow up to the event.
